TBCA

Global reach, local roots!

It all started 7 years ago,

with a call from Siddharth Shukla, an NRI from Michigan who insisted we ship our ghee to him in the US.
He was an Indian who knew what proper ghee-making was. Seeing our brand, he reached out. It wasn’t easy we needed 9 certifications, and the process was tedious. For months, he kept insisting. Ghee was an essential part of his childhood, and now, living alone in the US, it was his comfort. We finally gave in, went through the grind for 8-9 months, and shipped it to him.

He got the package, had the ghee, and recorded an 8-minute video to give feedback. That video led to a flood of messages—people asking if their children, friends, or family could get our products in the US too.

We thought, "Why not?"
And we opened orders for all!

A few years in, in 2023, after our business settled in the US, we wanted to meet up with our community in the states. With just a single post sharing the idea, we got over 650 responses—that’s how we set off on our first trip with no hotel bookings for Two Brothers Chale America!

Starting from the East Coast, we traveled through Central America to the West Coast. In every city, people hosted us, opened their homes, cooked dinners for 10-15 people for days using our products, and brought their communities together to meet us. They drove us to our next destination and took leaves from work to show us around!

Chai-meets were organized at their homes, and the warmth we received was beyond anything we imagined.

And that’s how our 40 days were!

A year later, we came across the opportunity to be a part of the BMM #KaayBe event in San Jose, and that became TBCA 2.0 wherein we spent 15 days in the US meeting our supporters and being a part of a great event!

And this time we had people coming in to see us driving miles to attend the event, our old friends, alongside a new community that grabbed their favorite products, and bared their hearts out to a farmer!

Global reach, local roots!

It all started 7 years ago,

He got the package, had the ghee, and recorded an 8-minute video to give feedback. That video led to a flood of messages—people asking if their children, friends, or family could get our products in the US too.

We thought, "Why not?"
And we opened orders for all!