About the Role
Two Brothers Organic Farms (TBOF) is looking for a Digital Marketing Manager to own performance and growth across India, Dubai, and USA markets. This role blends hands-on campaign execution with strategic planning across acquisition, retention, and cross-functional project delivery — spanning paid media, content, influencer marketing, and CRM.
Key Responsibilities
Performance Marketing & Media
- Own end-to-end ad delivery across India, Dubai, and USA — ensuring timely launches, quality creative/creators, and benchmark ROAS across markets
- Continuously improve key performance metrics: ROAS, hook rate, scroll-stop rate, CTR, CVR, CPM, and CPC
- Ensure error-free, on-time weekly campaign launches — including creative QC, tracking/test codes, and pre-launch ad checks
- Partner with the media team to improve business numbers and shape communication strategy for new launches
Content & Acquisition
- Drive revenue growth and improve acquisition quality through content strategy tailored to each market
- Strategize and improve success rates for new product launches, festive campaigns, brand films, and influencer marketing initiatives
- Work with content creators, influencer agencies, and partners to ensure optimal utilization of non-working media budgets
Retention & CRM
- Build and improve retention campaigns and membership programs to drive LTV, repeat purchase rate, cross-sell, and upsell
- Improve retention campaign performance metrics: CTR, open rates, and CVR
Planning & Project Management
- Manage the monthly marketing calendar across all three markets, covering both acquisition and retention
- Lead project management for key initiatives — brand films, influencer campaigns, media performance — and deliver on cross-functional requests (e.g., B2B) as needed
- Maintain standardized reporting formats and manage the monthly job list/workflow across teams
- Coordinate assets, files, and cross-functional teams to keep project timelines optimized
Stakeholder Management
- Review weekly/monthly campaign performance with writers, designers, agencies, and other stakeholders
- Communicate results and insights to senior management
- Develop competitive strategy to stay ahead of key players in the category
Website & Conversion
- Strategize and optimize landing pages to improve website conversion rates
What We're Looking For
- 3–6 years in performance marketing / growth roles, ideally in D2C or e-commerce
- Proven experience managing paid media (Meta/Google) with strong grasp of funnel metrics (ROAS, CTR, CVR, CPM, CPC
- Experience with retention/CRM tools and membership or loyalty programs
- Strong project management skills — able to run multiple campaigns/markets simultaneously
- Comfortable working with agencies, creators, and cross-functional internal teams
- Excellent stakeholder communication, including reporting to leadership